PH Communications & Advocacy Assignment

PH Communications & Advocacy Assignment

Coalition Testimony Group Presentation

Coalitions often prepare testimony for public hearings in order to ensure their key messages are voiced and presented to policymakers. Each member organization/stakeholder has a slightly different perspective they bring, but all the messages are intended to influence the policy making body to adopt a specific policy.

Each coalition group will develop a presentation of coordinated public testimony to convince policy makers to adopt a policy. Review the policy solution for the public health problem your coalition selected and included in the coalition proposal. Utilize this specific legislative policy (e.g. SB 768) as the focus to develop testimony for each coalition student member. Each coalition student member will prepare and present a maximum of three minutes of testimony on the selected legislative policy for mock presentation to policy makers. (This is about 450 words, based on the normal speaking voice). Coordinate with your coalition student members to ensure key messages the coalition has agreed upon are covered.


Each coalition group will present one PowerPoint that will supplement the testimony of each coalition student member and will include: Key aspects of the coalition proposal; a list of corresponding coalition stakeholder student members.

Review the testimony requirements below and the accompanying rubric in Blackboard week 3- Group Coalition Assignment Platform.

Each coalition stakeholder student member’s public testimony will:

1. Identify you and the organization you represent within the coalition and/or your standing on the issue (resident, stakeholder, expert, etc.)

2. State your position as “for” or “against” the proposed bill; identify the bill by name and number if appropriate (e.g. S.B. 768)

3. Provide the “Ask”: Tell the policy makers what you want them to do (vote yes or no on the bill)

4. Provide back- up documentation for your “ask.” This can include personal experience or facts and statistics

· One scholarly reference is required to be cited in such a way that your listeners can find the information on their own. At least, include the author and the year in the statement.  Testimony Examples:

· Poor sample: Tobacco taxes can reduce smoking. PH Communications & Advocacy Assignment

· Good Sample: In 2011, Chaloupka and colleagues demonstrated the effectiveness of a tobacco tax as a method to reduce smoking consumption. OR

· “Dr. Frank Chaloupka, well- known for his economic studies related to public health issues, demonstrated the effectiveness of a tobacco tax as a method to reduce smoking consumption in a 2011 report in the journal Tobacco Control.”

5. Thank the committee for the opportunity to speak. This can be done at the beginning or end of your testimony

6. The coalition stakeholders/student members should coordinate testimony so that the important aspects to the health problem (as covered in the coalition proposal) are addressed by the members, well covered, but importantly, each conveys different messages. Minimize redundancy.

It is very important to review the resources provided to you below (Kansas University Toolbox; sample real-world testimonies; and the Coalition PPT assignment overview) for this assignment as they will direct you to better understand how to create/design testimony.

· Additional Sample Testimonies:

o Calaveras County Board of Supervisors Meeting (Banning/Regulating Cannabis Cultivation Ordinance): Item begins at 37 minutes, then testimonies begin at 2:20 minutes

o Dana Point City Council Meeting (No Smoking in Public Places Ordinance): Item 19 – begins at 1:13 minutes

o C-Span Video Capital Hill Committee Meeting Regarding Flavored Tobacco Products and E-Cigarettes: Begins and then at 20 minutes testimonies begin

PH Communications & Advocacy Assignment