Development of a Strategic Plan Essay.
HCHHA or Middleboro healthcare organization is aimed to provide needful healthcare services to area’s population. In the Hillsboro country it is the only medicare certified healthcare agency. The responsibilities of individuals are decided and distributed among the staffs by the board members. The officer for the agency is elected by the board members. The management team has failed to build up appropriate strategic plan for competitive and commercial success of the agency. A detail strategic plan has been developed for the agency to improve the current financial, operational, patient care, and telehealth program.Development of a Strategic Plan Essay.
The mission of “Hillsboro County Home Health Agency, Inc” is to offer individual services to people, their illness and disabilities in the general environment. The health care agency is aimed to prevent spread of the disease and avoid the effect of all different unavoidable diseases. The disables are offered quality nurses in terms of high level nursing facilities as well as therapeutic care. For promotion of health “Hillsboro County Home Health Agency”, provides encouragement and data to families, individual ill people and community groups.Development of a Strategic Plan Essay.
The vision statement for “Hillsboro County Home Health Agency” is: “to provide high quality medical care services to people who are retarded and suffering from serious disease”.
The core values of “Hillsboro County Home Health Agency” are as follows:
|Strength“Hillsboro County Home Health Agency” offers wider range health care services to patients The agency is committed to technology based advancements The Hillsboro or Middleboro agency has large market share in medicare industryIt maintains professional telehealth program for monitoring chronic illness of individual patientsThe working staffs of this agency have good leadership, motivational and supporting capabilities.Geographical isolation is the other major strength for HCHHAThe agency holds enough of community support
|WeaknessesThe financial structure of HCHHA medicare agency is very weak. Due to high political influence, the management team of the agency is facing political challenges Due to non-supportive of reward and incentive structure the rate of turnover among the doctors and nurses in HCCHA are increasing The organizational management structure of HCHHA is very weak Communications among the staffs are very weak thus, conflict is occurring among the associates.The among of liquid capital is negligible
|OpportunitiesThe healthcare activities and operational process of HCHHA identified that it has opportunity to earn new service line development program Within Jasper community the agency has opportunities to increase its current penetration trends.In order to organize and manage data and information the HCHHA uses advanced Information Technology (IT) based operations successfully. With the help of quality advanced IT support the business operations runs all efficiently. The agency is offering prolonged insurance coverage to their patients as a result it has opportunities to get market growth.
|ThreatsSome of the older employees are not aware of advanced IT based activities and operations. Therefore, threats related to productivity might rise as a major threat. Similar group of physicians can establish in Jasper as well It is required for the healthcare agency to make periodic improvements in regular operations and activities. Expansion of OHA in jasper is a major threat.
It is essential for HCHHA, to develop long-term sustainable business strategies. With the help of these strategies the agency will make long-term economic profit and market level advantages as well.
Child health initiatives will be increased: The patient care strategies of HCHHA are patient and employee focused but it lacks child health initiative programs. The agency must ensure that, prenatal program is included in the health care activities. Maternity nurses should take the responsibility seriously
The overall financial performance of the company should be improved successfully: After analyzing the health care agency operations and functional activities, it is determined that it requires to improve their financial programs. The existing medicare service do not covers specific service given by divisions. Therefore, each of the division is required to manage individually allocated financial entity.
The strategies of HCHHA are required to be improved: It is determined that, the agency’s capability to be eligible for medicare refurbishment is not strong enough thus, requires further improvement. In order to improve the clinical operation the connection between the clinical personnel and business office are needed to be improved.Development of a Strategic Plan Essay.
The company requires using the electronic health record keeping system continuously: Theses days’ data management has become a major challenge for clinical industry operations which requires effective improvement. For managing large set of data the agency requires using E-health record keeping system. The authorized users such as doctors, patients, nurses and clinical physicians etc will be able to access patient’s health status related information from the record while required regardless of time and location.Development of a Strategic Plan Essay.
Employee engagement strategies: HCHHA needs to apply effective employee engagement strategies to keep them interested to assigned responsibilities. It will help to reduce the employee turnover rate.
The company should qualify for further medical care refurbishment options: HCHHA requires implementing quality medicare renovation action to ensure that the predictable medical actions are organization successfully. Development of a Strategic Plan Essay.
For improving the operational and practical structure of the company different tactical planning are required to be implemented by company associates. The details of theses planning are as follows:
Child health program initiatives: The director of community health division has identified that, child health care initiatives are needed to be incorporated by the healthcare agency. Children less than 1 year old need special care. Apart from this, bilirubin therapy (“a photo light therapy”) is required to be incorporated by the associates. HCHHA must develop proper child health information strategy that is comprises of hierarchy of children registers. At each level data those have been collected should be analyzed for implementing effective strategies. The registers are available in practice patient management system, primary health organization register and district level register. Additionally, the agency needs to develop effective IT infrastructure to ensure proper information flow between the registers and local providers. HCHHA must focus on local as well as regional child service initiatives. In addition to that, child health workforce plan is also needed by be developed to implement the health initiative program. The agency head must lead or govern the child health initiative program to ensure that it is running towards expected direction. The existing child health status analyzing techniques requires further research, evaluation and improvement.Development of a Strategic Plan Essay.
Development of financial performance: The financial performance of HCHHA requires to be improved. The agency must ensure that the outstanding debt are recovered, sell assets and rearrange expenses are reduced. The agency must offer extra payment options using new market development techniques. Other techniques that may improve financial structure of the agency include other venture diversification band automated change management actions. Apart from this, the integrity department of HCHHA agency should create revenue framework. Besides this, automated charge management system implementation is another mechanism needed successful financial performance. The finance department should recruit more numbers of staffs so that they can address and identify potential risks. The challenges associated to revenue cycle will become easier to identify.Development of a Strategic Plan Essay.
Medical care improvement: The current medical care approach and mechanism is needed to be improved to earn commercial revenue and effective competitive edges. People who are seeking for health care services must be searched by the agency. Apart from this, comprehensive home health initiative is needed to expand the home health care facilities.Development of a Strategic Plan Essay.
Use of E-health record keeping system: HCHHA should use E-health record keeping scheme for storing patient’s health related information that can be fetched by authorized users while required. Only precise authorized users such as doctor, nurse and physicians are able to retrieve data from server while required. The agency associates are needed to perform workflow analysis. Using standard clinical guidelines developers need to implement evidence based activities. Before executing the final program developers should select most suitable vendors and contractors. In order to provide a better work infrastructure to HCHHA agency, the associates are needed to invest needful amount of capitals.
Reducing staff turnover rate: The frequently reducing rate of staff turnover has to be controlled. The agency policy and procedures are required to be employee based for some of the home care divisions. A good working environment is needed to be created to motivate the employee and keep them engaged with hr primarily assigned roles and responsibilities. By the end of every 4 years the remuneration of nurses must be increased by 30%. Apart from that, new employee sustain program is desired to be implemented.
The HCHHA or Middleboro home health agency is these days facing major operational and practical challenge which requires major focus and attention of the associates. The aim of the agency is to deliver needful patient care services to ill and disable people. However, people care unit of the agency needs to consider the below Key Performance Indicators (KPI):
The evaluation indicators that are to be considered by HCHHA to improve the overall infrastructure include the below:
Proper resource allocation: In order to create an effective clinical infrastructure for HCHHA proper resource utilization is essential. In other words, for individual activity allocation of proper resources is required. The board committee is comprises of executives, professional advisory board, building and grounds, publicity and public returns, operation manager, equipments, hardware, software, e-health record keeping system developers, tester, marketing team associates etc. It is responsibility of the agency head to check performance, skills and knowledge of the applicants before recruiting them. Using performance analysis matrix, their skills need to be analyzed. Based on expertise individuals are needed to be assigned to individual activity. The agency should make sure that no issues of resource over allocation will occur that may interrupt the expected revenue.Development of a Strategic Plan Essay.
Identification of method of evaluation: Different evaluation methods such as risk analysis, human error detection and usability analysis are there. Based on company objectives the most suitable evaluation method is needed to be considered by the executives. An accurate evaluation method will help to combine the benchmarking that will help to provide a basis of setting usability criteria. It will help to make combination with standards to evaluate competitive comparison.
Data arrangement and measurement instrument: In order to deliver expected services to ill and retarded patients, information gathering is much essential. Data are needed to be gathered from different resources and those data should be rearranged accurately. The gathered data are then categorized into structured data, semi structured data and unstructured data. The categorization will make the process of information access faster and easier. Not only this but also, proper measurement instruments are also should be utilized accurately.
Evaluation question design and development: HCHHA requires developing different evaluation question. Proper evaluation questions are needed to be developed to ensure the operational and functional success. The design detail will help to produce unbiased appraisal of program related benefits. These evaluations are dependent on resources, precision and standard business effectiveness.
The finance committee head of HCHHA is concerned on significant changes in refurbishment by implementing mandatory modifications in medicare activities for child and adults. The impacts of the changes in HCHHA are elaborated:Development of a Strategic Plan Essay.
Improvement in patient care: For health care providers process of patient care has become one of the major concerns. The agency needs to focus on both non-medical and medical perspectives. In order to improve the patient care process trained personnel in terms of doctors, nurses are needed to be hired. The agency needs to purchase proper instruments, equipments, accurate medications etc. Not only this but also, new additional technologies should be adopted by HCHHA.Development of a Strategic Plan Essay.
If patient care approach is successfully implemented then, the medicare process will be dynamically improved. In fact quality of patient care process will also be developed.Development of a Strategic Plan Essay.
Cost reduction: Estimated cost for equipments, travel, and health are activities and other programs are needed to be structure to ensure that the improvement has been accomplished in the preliminarily allocated budget structure. Net administrative cost and expense has to be prepared accurately to highlight that actual cost is lesser than planned cost.Development of a Strategic Plan Essay.
If cost structure is successfully completed by the finance manager then, the revenue and commercial success of the agency will grow exponentially.
Efficiency improvement: The efficiency of HCHHA healthcare agency will be improved if performance of operation team and individuals get improved. The output of operational procedure and other process will be improved if performance of individual is improved. The agency requires arranging performance improvement and training development program for the staffs and other working associates.
Overall efficiency of the agency and individual staffs will be improved if they all successfully attend the training and development program
The agency healthcare operational and functional program identified that, they are known for their prudent funding administration and high quality patient care activities. These processes is a multi-level, multi faceted design outline focused on implementing changes and share those among the working staffs. These change effectiveness will direct the process of organizational work flow, decision making, communication and reward generating approach as well. However, there is no single path that can be followed to reach the expected change.
The best suited ways need to be followed to meet the agency objectives include proper analysis, assessment and selection of most suitable tools and techniques. t the project initiation stage, expected organizational activities and ongoing activities are needed to be analyzed. After that, each of departmental activities in terms of managerial, financial, marketing and operational activities should be analyzed. For individual activity, assessment has to be done and approved by the project associates and others.
The operational activities are needed to be governed and completed followed by different analysis and assessment. Different project development knowledge areas such as strategy development, risk analysis, stakeholder development plan, and schedule and budget management are there which require company attention. In order to manage and complete any project successfully different project management tools and techniques are available such as Gantt chart, CPM, and WBS etc. If these tools are suitably used and applied by agency associates then expected outcomes will be generated and the agency would be able to meet expected outcomes and preliminary project objectives.
Among these tools, Gantt chart is the best suited tool which will give a visual representation of the plan and make all staffs aware of project objectives and expected ultimate outcomes.Development of a Strategic Plan Essay.
For this healthcare organization, the change management strategy can be developed followed by Kotter’s 8 steps of change model.
Creation of Urgency: Change management idea implementation is essential for project and organizational success. The Agency needs to create supporting business environment. It will help to make staffs aware of current issues and respective changes that can bring commercial profit and revenue as well in the operational ambiance. In this stage the agency is requires to build a discussion forum where all the associates can make discussion among each other. The management needs of the agency should be first identified and based on that change process should by needs to be emphasized. This stage will help to identify the needs which means why changes are needed. It will help to determine the relationship between eventual success and likely support.
Formation of powerful alliance: In order to implement strategies according to primary plan formation of strong alliance is essential. Skills, range of experiences will work while design such powerful alliance. It will help to distribute roles, responsibilities and ideas among all associates. Individual’s skill and experiences will help to drive the project towards expected success line.
Creating change vision: It has been identified that, sometimes change initiatives can be complicated and hard to realize. Particularly people from lower hierarchy fail to understand the change required. Change vision will help to encapsulate only the useful way. The company vision is required to be simple and effective as well to make sure that it is realized by all. Development of a Strategic Plan Essay.
Communicating vision: In this stage the project vision needs to be communicated among each agency associates. In order to generate support, design and development of mission and vision statement are not enough rather communicating theses details among associates are also essential. The vision message needs to be shared continuously.Development of a Strategic Plan Essay.
Removal of obstacles: The above stages are essential to strengthen the outline of the change scheme. In this stage, potential obstacles will be removed and make sure that the process is flowing towards the expected direction. Social, environmental, political, legal and economical obstacles are removed in this stage. The child care initiative program, financial or cost distribution of HCHHA agency is weak and requires managerial attention. In this stage, the total project duration and resources will be broken down into small phase to make the project easier and error free.Development of a Strategic Plan Essay.
Creating short term winning: It is determined that, company can earn advantages from new processes. Short term and long term winning activities should be identified. Total investment need to re motivate all the staffs. However, the investment has to be justified.Development of a Strategic Plan Essay.
Building on the change: Employee habit and process improvement are not enough for organizational success. In this stage, continuous improvement plan has to be implemented to re built the agency goal and objectives.
Changes in corporate culture: The corporate culture of HCHHA healthcare agency is required to be changed to keep all staffs engaged to the assigned roles and responsibilities.
Strategic planning is a procedure that assists to lead a project to the expected aims and objectives. Strategic planning is always determined as long term plan developed by organizational committee associates and approved by the agency leaders. After evaluating the case scenario of Hillsboro County Home Health Agency, Inc. it is determined that, aim of the agency is to offer quality health care and nursing services to the disables and retarder people.
The team must be structured depending on experiences, skills and knowledge of associates. The agency structure in 2014 is comprises of executive director, finance expert, processional legal advisory etc. The leader needs to assign respective roles and responsibilities among the associates and ensure that goals and objectives of the agency have met successfully. The management team needs to arrange required training and development program, from where the team will be able to learn new ideas. The strategic roles and responsibility that HCHHA agency needs to distribute among members are detailed in the below section:Development of a Strategic Plan Essay.
|Function of the project administrator is to check operational as well as functional activities of the healthcare agency and control its progress and govern it towards the expected outcomes and goals.
|Responsibility of finance head is to conduct a feasibility study at the strategic plan implementation initiation stage. It will help the agency to avoid economic risks and other commercial misinterpretations.
|Operation manager of the agency will be responsible to check the running functional and operational activities. The operation head needs to ensure that all the healthcare oriented operations are running accurately. In addition to this the manager also requires to prepare effective planning for quality service delivery.
|Electronic system developer
|Very first reasonability of the technical head is to lead other technical experts involved in the team. In order to keep health related data HCHHA is willing to develop an electronic record keeping system. Proper protection mechanism are also required to incorporated to the system by the developer to make sure that no other unwanted users are fetching data from the server without permission.
|Accurate budget estimation
|The finance departmental head are required to estimate the budget initially. It will help to utilize money effectively. The decision making approach of organization will be improved and performance will also be monitored.
It is determined that, successful commence of a project is dependent on project sponsorship. If a project is perfectly funded or invested as required then, meeting the final objectives will become much easier to the agency. The responsibility of project sponsor is to approve needful resources and ensure that decisions connected to economics and project cash flow. In case of strategic planning and long term sustainability the role of project sponsors are much critical. Sponsors wrap most of the organizational responsibilities, decisive governance, and activities. The responsibilities that are to be played by the project associates include:
After reviewing the case scenario of HCHHA, it has been determined that major issues are associated to resource allocation and steering committee formation. During planning and implementation theses activities needs team member’s attention. The tasks on which the team sponsor and supervisor need to focus on include:Development of a Strategic Plan Essay.
Scope design: Project scope statement is a running tool that is used to identify the actual aim and objective of project. The scope must be clearly designed and shared among the team members. Properly developed scope statement helps in managing scope creep and potential risks. The scope needs to be shared among the stakeholders as well. The scope that has been developed at the initial phase can be changed or modified with changing desire of the associates. Development of a Strategic Plan Essay.
Feasibility study: The project sponsors and company executive are required to conduct a feasibility analysis at the project initiation stage to realize the project status. The project associates will be able to understand that whether the plan will be a victorious or not from the project report.Development of a Strategic Plan Essay.
Proper allocation of resources: In order to accomplish any project successfully, at the planning stage different physical and human resources are identified. Based on requirement, skill and experiences the best suited resources should be allocated to each project development activities. The project lead should assign all resources making sure that risks of resource over allocation are all being avoided.Development of a Strategic Plan Essay.
Schedule design: The project lead ought to develop a project schedule followed by its complexity. Depending on complexity of each project development activities the schedule needs to be prepared. It will help to determine the root causes of risks, team motivation and critical path of the project. The major actions or strategies that associates staffs require to implement include implementation of staffing structure, selection of leading choice for healthcare employment, reconciling practices, IT for improving process, expansion of jasper facilities and improvement of financial processes through organizational management. Development of a Strategic Plan Essay.
Establishing steering committee: The agency needs to develop an accurate project steering committee and make sure that the child care initiatives and other health care activities are properly controlled and monitored.
|Purpose of communication
|Type of communication
|Channel of communication
|Discussion on staff improvement plan for reducing the rate of excessive staff turnover
|Steering committee members and stakeholder
|At the project initiation stage
|presentation, face to face meeting
|Discussion related to medicare financials
|Doctors, nurses and other members of patient care units
|Project planning stage
|Written and formal
|presentation and face to face interaction
|Demonstration regarding bargaining power insurance
|Project sponsor and marketing head
|At the project initiation stage
|verbal and formal
|Direct team face to face meeting
|Discussion about detail protective state regulations and policies
|HR manager and marketing monthly team
|planning and ongoing stages
|video and audio conference
|Discussion on project status
|project team and project leader
|At the end of each project development stage
|Presentation and meeting
Besides developing the project communication plan the other aspects on which the team needs to focus on include utilizing accurate project communication channel and creating a communication office along with customer service bench. People who will are part of the service desk must interact with the patients and their families and ensure that all the raised queries are solved. Open communication is the best way that must be used while interacting with each other. The HCHHA workplace must follow open communication because it gives equal interacting and participating opportunities to each team associates. In order to fulfill work activities open communication is the most applicable communication process. For this healthcare agency both the verbal and nonverbal communication approach are applicable.
After analyzing the working scenario of Hillsboro County Home Health Agency, it has been determined that, the present status needs some changes. With the help of certain driving forces the organization can be improved or changed. Kurt Lewin’s Force Field Analysis approach is applied to identify the current risks that require changes or modifications. Development of a Strategic Plan Essay.
Figure 1: Force field analysis result for HCHHA
(Source: created by author)
The obstacles that are required to be changed include: lack of necessary project resources, lack of technical aspects consideration and incorrect budget estimation. The driving forces that will help to develop the current status of the agency include proper project budget, implementation of childcare initiative plan, quality nursing.Development of a Strategic Plan Essay.
Currently the organization does not have any specific training and development program. Therefore, the strategic training and development plan that are applicable for this organization are as follows:
Organization of training seminars and workshops: Based on healthcare activities needful training and development program are required to be arranged and implemented.Development of a Strategic Plan Essay.
Developing manual training: Success and failure of any organization is dependent on performance of each individual. After analyzing the performance of each participant periodic and manual training program has to be implemented by the project team leader. Development of a Strategic Plan Essay.
Appointing training officer: The healthcare agency is needed to appoint skilled and experienced training officer who will give periodically training to the project team associates and team members. The training officer must have ability to lead the rest of the associates.Development of a Strategic Plan Essay.
Reward is the best ways to keep all staffs engaged to assigned responsibilities. The strategies that are implemented by the agency to celebrate the success are as follows:Development of a Strategic Plan Essay.
Annual bonus: Once in a year, all the staffs are needed to be awarded with bonus amount. It will motivate each staff and make sure that the aim of the organization has been met.
1.5 additional payments on vacations and holidays: The staffs who will show interest working on holidays must be paid double than regular. Timely appraisal and reward will help to develop the working environment of the agency.
The project will take 100 days for its successful accomplishment and the total expense that is estimated for the project is $150,000.
The project schedule is given below:
|Schedule for strategic plan of HCHHA
|Developing project mission statement
|Designing vision of the company
|Analyzing current organizational status
|operation head, finance lead
|developing improvement strategies
|operation head, Project lead
|Roles and responsibility distribution
|Developing project steering committee
|Developing legal plan
|Developing management team
|Hiring technical experts
|Homecare division development
|personal care service improvement plan
|purchasing needful healthcare equipments
|Arranging training for the staffs
|Developing telehealth program
|Outlining E-healthcare system configuration
|database connectivity to the system
|Incorporating protection mechanism
|testing and debug
|Interviewing nurses and physicians
|handover the final project strategy
Figure 3: The project Work Breakdown Structure
(Source: created by author)
In order to change existing budget structure of the organization the other aspects on which the company needs to focus on include:Development of a Strategic Plan Essay.
Creation of control system: The overall organizational healthcare process needs to be improved by implementation health data keeping system. The E-health record keeping system will control the access and ensure that no unwanted users are competent to fetch health related data from the server anytime. Development of a Strategic Plan Essay.
Collaboration with the finance officers: While allocating budget for individual activities, resources and purchasing healthcare equipments it is essential for the agency to collaborate with the finance officers. For successful implementation of the objectives partnership in sponsorship is very essential.Development of a Strategic Plan Essay.